MapStudio links old school print with new technology

The recently published 4×4 Routes by MapStudio found its way to my desk. My initial thoughts were “Not another useless road map book! Have these people not heard of a GPS yet?”

On closer inspection I found my assumptions to be unjustified. MapStudio were very clever in linking traditional print with technology.

Let’s face it, even though we find ourselves embracing technology and investing in the latest GPS gadgetry, we still cautiously ensure that we pack in that good old trusty road map book prior to venturing off into unfamiliar territory. At some point or other we have all experienced a technical breakdown, often at the worst possible time on our trip, and having a map book as a backup is essential!

What I like about the new 4×4 Routes book AND CD is just that – a fully integrated combination of technology and print! Now you can use your trusty map book in conjunction with your GPS (loaded with the maps from the CD).

Above: 4×4 Routes by MapStudio is a fully integrated combination of technology and print.

Experts gave their input

The book itself is very user-friendly with detailed maps, distance indicators, vehicle recommendations and general route information including essentials and handy tips, that gives you enough information about the route but does not give away too many secrets either.
I like the way they use icons (often used in web design) to display categories. It successfully links traditional print with technology.

MapStudio has also recruited a few tour operators and knowledgeable authorities on the different routes to assist with the publication. This improves the credibility of the publication immensely!

Take note

I would have liked to see a “notes” field on each route so I may scribble down any pertinent information and possibly a little “look out for” checklist for those important birds or animals that ad to the excitement of the adventure.

All in all, I am impressed at MapStudio for embracing technology and putting together a publication that encompasses all that one needs when navigating any of the 20 routes on offer.

I look forward to seeing where MapStudio takes this variation of their product offering further.

If you want to go on your own adventure through Africa, you might want to have a look at 4×4 hire to find the best vehicle for your adventure.

Is Cape Town a Kid-Friendly Destination

With its abundance of activities and sights to explore, Cape Town is one of the best and most sought after places to visit with kids of all ages. I have very close friends who travel yearly from all over to come and visit our beautiful mother city with their families. Because It is such a […]

Namibia Quick Guide: How to Plan a Self-Drive Honeymoon

A Namibia honeymoon isn’t your typical post-nuptial escape. It tugs at your heartstrings if you love wide-open gravel roads, dramatic landscapes, and intimate wildlife encounters in the world’s most ancient desert. With this in mind, let’s help you plan your unforgettable self-drive honeymoon experience, featuring adrenaline-inducing Namib desert dunes alongside its mystical Skeleton Coast. The […]

Five Garden route surf spots

The South African surf scene might not be Australia, California or Hawaii. Yet most core surfers in the country would see this as a blessing rather than a curse as this has ensured that there are literally hundreds upon hundreds of surf spots that aren’t inundated with crowds. These are usually scattered all over the […]