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MapStudio links old school print with new technology

The recently published 4x4 Routes by MapStudio found its way to my desk. My initial thoughts were “Not another useless road map book! Have these people not heard of a GPS yet?”

On closer inspection I found my assumptions to be unjustified. MapStudio were very clever in linking traditional print with technology.

Lets face it, even though we find ourselves embracing technology and investing in the latest GPS gadgetry, we still cautiously ensure that we pack in that good old trusty road map book prior to venturing off into unfamiliar territory.  At some point or other we have all experienced a technical breakdown, often at the worst possible time on our trip, and having a map book as a backup is essential!

What I like about the new 4x4 Routes book AND CD is just that – a fully integrated combination of technology and print! Now you can use your trusty map book in conjunction with your GPS (loaded with the maps from the CD).

Above: 4x4 Routes by MapStudio is a fully integrated combination of technology and print.

Experts gave their input

The book itself is very user friendly with detailed maps, distance indicators, vehicle recommendations and general route information including essentials and handy tips, that gives you enough information about the route but does not give away too many secrets either.
I like the way they use icons (often used in web design) to display categories. It successfully links traditional print with technology.

MapStudio have also recruited a few tour operators and knowledgeable authorities on the different routes to assist with the publication. This improves the credibility of the publication immensely!

Take note

I would have liked to see a “notes” field on each route so I may scribble down any pertinent information and possibly a little “look out for” check list for those important birds or animals that ad to the excitement of the adventure.

All in all I am impressed at MapStudio for embracing technology and putting together a publication that encompasses all that one needs when navigating any of the 20 routes on offer.

I look forward to seeing where MapStudio take this variation of their product offering further.  

Steve Conradie

Steve Conradie Title: Blog Contributor
Affiliation: Drive South Africa Blog

Some say he is more at home in the bush than beneath a ceiling, an observation easily attributed to the sheer amount of 4WD and safari experience Steve has accrued. Well versed in 4x4 lore and African off road travel, Steve's knowledge, insight and camp fire tales are a colourful addition to the DSA blog.


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4 Responses on this page.Add your own

  1. Gravatar Small business software says:

    Hi there. Your topics are impressive. Thanks very much, I learnt a lot!

    Reply to this comment
  2. Gravatar iphone 5 says:

    Hi there there! This submit couldn’t be published any much better! Looking at by means of this article reminds me of my past area mate! He constantly held speaking about this. I’ll ahead this informative article to him. Quite confident he’ll have a very great study. Thanks for sharing!

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  3. Gravatar BlueHost Code says:

    Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!

    Reply to this comment
  4. Gravatar Paul Johnson says:

    Steve, couldn’t agree more BUT I can’t get the maps to load on my mac book pro to studay alongside my T4A maps before exporting my final routes to satnav.  Am i being thick? Error Message keeps saying “File name cannot be found”

    Reply to this comment




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